Project:
Kids Rule Summer

Client:
Disneyland Resort

Churros for breakfast, dancing with Bluey, partying with Mickey and friends, and so much more—this summer at Disneyland, kids rule!

Inspiration + early development
Before starting the logo design and campaign look and feel, I knew I wanted to design something that would resonate with kids—something colorful, fun, and vibrant. I experimented with saturated colors, wacky custom lettering, and even looked to Disneyland’s roots by referencing old signage. But knowing that this work would live from something as small as a social post to something as large as a billboard, I knew I had to prioritize legibility while being completely ownable, completely Disney.

To celebrate such a playful time for kids and families, I created an energetic logo featuring the beloved Mickey Mouse. The lettering is based on the font Pain de Mie, with custom treatments to be more playful and childlike, while also prioritizing legibility.

The campaign color palette is full of life, speaking to the warmth of summer and balanced by cooler blues.

I was pleasantly surprised to find out my logo was on the Disneyland Park guide map! My friend told me to take a picture with it. Sometimes, I do what my friends tell me to do.

(Visual art directed by Senior Art Director Hyun Seo Yoo and Art Director Daniel Cohen)